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https://unity.com/pricing

Unity: Steadily raised seat prices while restructuring plans and phasing out Plus.

Unity transitioned its paid tiers from monthly flexibility to annual commitments while significantly raising Pro prices to $2,040 per year by 2023. The Plus tier was eventually phased out entirely, replaced by higher-end bundles like Unity Industry at $4,950 per year.

Based on 16 archived pricing pages, 2018-09-30 → 2024-04-01.
2
price increases
2
plans killed
0
limits tightened
+20%
biggest single hike

Monthly price by plan

Prices in the page's currency. "Custom" / contact-sales plans are not charted.

Planning & Defense

What to do about it, based on Unity's track record.

Next hike
Likely within 12-18 months around late 2027 based on historical intervals between major restructuring and price bumps.
Contract strategy
Lock into an annual contract now to freeze current rates, as Unity has shown a pattern of plan removals and consistent price inflation.
Architecture defense
Isolate Unity SDK calls behind custom wrapper interfaces and manage asset pipelines externally to allow easier migration to alternative engines.

What changed

4 of 19 changes went against the customer.

  1. 2020-07-23
    • Price upPlus: $35 per month → $40 /mo per seat (+14%)
    • Price upPro: $125 per month → $150 /mo per seat (+20%)
    • Limit raisedAdded Dark theme UI and Splash screen customization.
    • Limit raisedAdded Advanced Cloud Diagnostics and Core Analytics.
  2. 2021-01-21
    • Price downPlus: $40 /mo per seat → $399 /yr per seat (-17%)
    • Limit raisedAdded Bolt visual scripting.
  3. 2021-06-16
    • Limit raisedAdded Unity Teams Advanced and Custom splash screen.
  4. 2021-12-03
    • Limit raisedAdded 25GB per org Cloud Storage included.
  5. 2023-03-02
    • Limit raisedAdded Cloud Diagnostics extra capacity and longer retention.
    • Limit raisedAdded Deploy to game consoles and Extended LTS support.
  6. 2023-03-28
    • RenamedPlus renamed to Unity Plus
    • RenamedPro renamed to Unity Pro
    • Limit raisedAdded Unity Mars tools for AR/MR and Havok Physics.
    • New planNew Student plan at Free
    • New planNew Industrial Collection plan at $2,520 /yr per seat
  7. 2023-05-04
    • Plan killedIndustrial Collection plan ($2,520 /yr per seat) disappeared
    • New planNew Unity Industry plan at Contact us
  8. 2023-09-02
    • RenamedEnterprise renamed to Unity Enterprise
  9. 2023-10-01
    • Plan killedUnity Plus plan ($399 /yr per seat) disappeared

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